Linguistic Duality in Commercial Advertising and Sponsorships

This study examines the language of commercial advertisements and sponsorship messages in the publications of organizations subject to the Official Languages Act. The purpose of the study was to help these organizations identify ways to, if necessary, encourage their private sector advertisers and sponsors to provide advertisements and messages that reflect Canada’s linguistic duality. Includes guidelines for promoting linguistic duality in commercial advertising and sponsorships.

Notes :
"Report, September, 2003". "This study examines the place of Canada’s linguistic duality in commercial advertisements and sponsorship messages in publications of organizations subject to the Official Languages Act (Act). The publications include magazines, brochures and booklets produced by or for VIA Rail, Canada Post, Air Canada, the National Arts Centre, the Canadian Tourism Commission, the National Gallery of Canada, the National Capital Commission, Industry Canada and Foreign Affairs and International Trade."--Executive summary.