La Normalisation linguistique dans une entreprise: le mot d'ordre mondial
Année :
2000
Auteur(s) et collaborateur(s) :
Volume et numéro :
, 57
Collection :
, 1
Revue :
, The Canadian Modern Language Review / La Revue canadienne des langues vivantes
Pages :
, 118-143
Résumé
This article examines how linguistic standardization in a call center in southeast Ontario affects the value of bilingualism & the linguistic varieties of a Francophone minority population. For members of this minority, bilingualism grants access to a job in the sector of service & information. However, since the emergence of linguistic standardization in this specific sector, in the efforts to satisfy global markets, only a certain selection of individuals are deemed to be bilingual enough to meet the criteria that the new economy demands. Bilingualism is seen as knowing two languages separately; therefore, one can foresee consequences with regards to language practices of the Francophone minority who do not have the linguistic competencies to satisfy these new criteria. As a result, employees can either perfect their French language or simply choose not to work as bilinguals. The emergence of this linguistic standardization may create a "bilingual elite" capable of satisfying the demands of the global market. 25 References. Adapted from the source document
Thème :
Minorités linguistiquesOntarioTravail
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