This article examines how linguistic standardization in a call center in southeast Ontario affects the value of bilingualism & the linguistic varieties of a Francophone minority population. For members of this minority, bilingualism grants access to a job in the sector of service & information. However, since the emergence of linguistic standardization in this specific sector, in the efforts to satisfy global markets, only a certain selection of individuals are deemed to be bilingual enough to meet the criteria that the new economy demands. Bilingualism is seen as knowing two languages separately; therefore, one can foresee consequences with regards to language practices of the Francophone minority who do not have the linguistic competencies to satisfy these new criteria. As a result, employees can either perfect their French language or simply choose not to work as bilinguals. The emergence of this linguistic standardization may create a "bilingual elite" capable of satisfying the demands of the global market. 25 References. Adapted from the source document