Familiarity with language discourses in the Acadian Press led me to pay special attention to a recurrent discussion on the issue of the literacy level of Francophones in New Brunswick and the literacy needs of members of this community. Using critical discourse analysis, and analyzing literacy primarily as a social practice, I highlight the ideological nature of this position, and indeed of all discourses on literacy. After highlighting the growing tendencies of our societies toward the evaluation of linguistic practices as measurable skills, and the denigration of the practices of the group studied, I underline the extent to which the very notion of literacy is invested discursively and oriented ideologically. In short, I attempt to discover which ideology or ideologies the discourse studied serves.