This paper offers some reflections on the influence of a neoliberal ideological framework on the teaching of French in Acadia, New Brunswick, the French-speaking minority region of Canada. The article is based on an ethnographic inquiry conducted in 2013-2014 within French courses at the Université de Moncton. After introducing the field, the methodology of the critical analysis and problematizing the situation of university French courses, the text stops on the notion of neoliberalism and analyzes the corpus according to two of its major figures: that of the Entrepreneur and the Manager.