The appointment of a location or the toponymical re-designations, due to their eminently political dimension, are often a source of controversy. The multicultural and multilingual contexts, wherein identity tensions are often exacerbated, are presented as privileged fields of observation. It is the case in Canada, where the place-name field is strongly marked by a rivalry between three linguistic communities (English, French, and Native languages/dialects). While these inter-community toponymical conflicts have been largely researched, there are very few studies on intra-community tensions. This article aims to explore this type of unusual conflict through the controversy surrounding the project of officially designating a "francophone neighborhood" in Ottawa, which has widely polarized the linguistic minority of the capital.