This research aims to target the appropriate data and arguments to inform, respond to and convince the moderate New Brunswickers about the public issues of bilingualism and official languages ​​duality. This objective is to equip the Société de l'Acadie du Nouveau-Brunswick in its decision-making and the implementation of its communication strategy toward the discourse that is detrimental to the advancement of bilingualism and the duality of the official languages ​​of the province.

To achieve this overall goal, the research also has three specific objectives:

1) Identify and prioritize common or widespread myths and arguments among advocates of anti-bilingualism at least unfavorable to the duality of the official languages ​​of the province;

2) Identify and evaluate positions and arguments in favor of bilingualism and the duality of official languages ​​in New Brunswick;

3) Renew data on bilingualism in New Brunswick using the latest census: unilingualism and bilingualism by language and age of regional populations in the province, contribution of immersion programs, economic costs and benefits, bilingualism at work, promising areas of bilingualism, social benefits.